Freshness, softness, and gentleness are the three pillars of the Sofin brand. We believe that by focusing on these elements, we can create laundry products that are perfect for everyone—highly effective yet gentle and safe, even for those with sensitive skin.
Our mission is to care for your clothes on multiple levels, which is why Sofin’s product range is not only rich and diverse but also perfectly complementary. Guided by the concept of “Complete Care”, our laundry and softening products work in harmony, ensuring your clothes are always impeccably clean, fresh, and fragrant.
When creating our products, we don’t stop at delighting your senses with scent and softness. We also ensure that your favorite garments remain in excellent condition for as long as possible. That’s why we’ve developed innovative fabric and color protection technologies, helping your textiles retain their flawless appearance and vibrant colors for months.
Caring for you and your family, as well as protecting the planet, is ingrained in the Sofin brand’s DNA. That’s why we operate with a commitment to sustainability, actively minimizing our environmental impact. Our laundry and softening products are vegan-friendly, free from microplastics, and available in 100% recyclable packaging.
We believe that together, we can achieve more—and even small gestures can pave the way for a brighter future for our planet.
